CrediMax Partners with Mazad to Launch Vehicle Registration Plate Redemptions Through CrediMax Digital
CrediMax, a leading provider of electronic payment solutions in the Kingdom of Bahrain, has announced its partnership with Mazad to launch a new redemption option under the Thameen Rewards Program, which will enable cardholders to redeem their reward points for vehicle registration plates offered by Mazad, Bahrain’s leading digital auction and marketplace platform and a Mumtalakat portfolio company.
The forthcoming launch will introduce an entirely new rewards category and forms part of CrediMax’s continuous efforts to further develop the Thameen Rewards Program in line with customers’ evolving interests and lifestyles. By broadening the range of available rewards, the company aims to provide cardholders with greater flexibility in redeeming their points while offering exclusive experiences that add meaningful value to their overall card journey.
Once the service is launched, Thameen members will be able to redeem their accumulated reward points for a curated selection of highly sought-after vehicle registration plates made available by Mazad, including 666022, 689986 and others, directly through CrediMax Digital via a simple and convenient redemption process. The new service will introduce a distinctive rewards category that gives customers an innovative way to maximize the value of their Thameen points while providing access to some of the Kingdom’s most desirable vehicle-related assets.
Commenting on the forthcoming launch, Mr. Ahmed A. Seyadi, Chief Executive Officer of CrediMax, said: “At CrediMax, we remain committed to continuously enhancing the Thameen Rewards Program by introducing innovative redemption opportunities that deliver greater value and flexibility to our customers. The launch of vehicle registration plate redemptions in collaboration with Mazad will represent a significant addition to the program and reflect our ongoing commitment to elevating the customer experience through rewards that are both relevant and meaningful.”
Mr. Seyadi added: “We will continue to develop the Thameen Rewards Program by introducing new redemption opportunities and forging strategic partnerships that further enrich the customer experience and broaden the range of benefits available to our cardholders. Through these initiatives, we aim to strengthen our position as a trusted provider of payment solutions and rewarding customer experiences.”
Mr. Nezar Habib, Chief Executive Officer of Mazad, said: “We are delighted to partner with CrediMax on the forthcoming launch of a first-of-its-kind offering in the region, which marks another step in making our services more accessible through trusted digital channels. This partnership reflects our shared vision of delivering solutions that respond to evolving customer expectations while creating greater convenience and value. Distinctive vehicle registration plates hold significant appeal and value for many customers, and this collaboration will create an innovative new way for them to access these sought-after assets. It also reflects our commitment to growing Mazad’s marketplace through strategic partnerships while delivering unique experiences that meet changing customer expectations.”