Gulf Air Group appoints Mazad as exclusive auction platform for movable assets
Manama, Kingdom of Bahrain – 2 November 2026: Gulf Air Group today announced the signing of a strategic partnership agreement with Mazad, Bahrain’s leading digital auction and marketplace platform, under which Mazad will exclusively manage auctions of the movable assets the Group decides to offer for sale.
The announcement was made during Gateway Gulf 2026, Bahrain’s flagship investment forum.
The partnership supports Gulf Air Group’s transformation programme by enabling the Group to reach buyers with a specific interest in each asset offered for sale, broadening competition for every sale and improving the return the Group achieves from it.
Under the agreement, Gulf Air Group determines which assets to offer for sale and sets the terms of each sale, while Mazad promotes and manages each auction through its digital platform and channels, making the terms available to bidders before they participate. This clear division of responsibilities strengthens the governance of sales, while publishing the terms in advance allows bidders to participate on a clear and transparent basis.
The partnership enables Gulf Air Group to benefit from Mazad’s digital platform and its experience in managing auctions since its establishment in 2017. The model is not limited to Bahrain, as future auctions can be marketed to buyers across regional markets, depending on the nature of each asset and the markets where demand for it is strongest.
Fahad Mohamed Almudhahka, Chief Corporate Affairs Officer of Gulf Air Group, said: “Our partnership with Mazad is part of Gulf Air Group’s transformation programme, which places particular emphasis on strengthening governance and transparency in how we manage our assets. Through this partnership, we bring the assets we choose to sell to auction under clear rules that promote fair competition and help us achieve the best possible return.”
Nezar Habib, Chief Executive Officer of Mazad, said: “Gulf Air Group’s assets are specialised, and reaching the right buyers lies at the heart of Mazad’s value proposition and what our platform was built to do. We look forward to leveraging our expertise and capabilities in auction management to maximise the market value of the Group’s assets and expand opportunities to reach potential buyers across Bahrain and the wider region. Through transparent and professionally managed auctions, we aim to ensure equal opportunities for all participants while responding to evolving market demands and expectations.”
The partnership reflects Gulf Air Group and Mazad’s shared commitment to maximising asset value and strengthening governance through strategic collaboration that supports commercial efficiency and contributes to the sustainable economic growth of the Kingdom of Bahrain.